Content Guideline

Last Revised: October 12, 2019

Content Guideline

Content Guideline

General Guideline allows users to contribute different kinds of content, including reviews, photos, videos, events, votes, tips, direct messages, and more. Playing nice is not rocket science, but just in case, we have put together these general guidelines. Please read the instructions below and also check Author Rules and our Listing Guide for specific types of content that you might contribute to the site.

Inappropriate content:

Colorful language and imagery are beautiful, but there is no need for threats, harassment, lewdness, hate speech, and other displays of bigotry.

Conflicts of interest:

Your contributions should be unbiased and objective. For example, you should not write reviews of your own business or employer, your friends’ or relatives’ business, your peers or competitors in your industry, or companies in your networking group. Business owners should not ask customers to write reviews.

Promotional content:

Unless you are using your Business Owners Account to add content to your business’s profile page, we generally frown upon promotional material. Let us keep the site useful for consumers and not overrun with industrial noise from every user.


Please make sure your contributions are relevant and appropriate to the forum. For example, reviews are not the place for rants about a business’s employment practices, political ideologies, extraordinary circumstances, or other matters that do not address the core of the consumer experience.


Do not publicize other people’s private information. Please do not post close-up photos or videos of other patrons without their permission, and please do not post other people’s full names unless you are referring to service providers who are commonly identified by or usually share their full names.

Intellectual property:

Do not swipe content from other sites or users. You are a smart cookie, so write your reviews and take your photos and videos, please!

Demanding payment:

Beyond merely asking for a refund to remedy a bad experience, you should not use removing or posting your review as a way to extract cash from a business, regardless of whether you have been a customer.

Additional Guidelines

Review Guidelines

The best reviews are passionate and personal. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other consumers. Here are some additional thoughts for conscientious reviewers.

Personal experience:

We want to hear about your firsthand consumer experience, not what you heard from your co-worker or significant other. Try to tell your own story without resorting to broad generalizations and conclusory allegations.


Make sure your review is factually correct. Feel free to air your opinions, but do not exaggerate or misrepresent your experience. We do not take sides when it comes to factual disputes, so we expect you to stand behind your review.

Review updates:

Review updates should reflect a new experience or interaction with the business. Do not tell the same old story you have already said. If you would like to add further insight into a lesson, edit your review instead of creating a new update.

Photo and Video Guidelines

Business photos and videos should be broadly relevant to the business and reflect the typical consumer experience (e.g., what the company looks like, what the industry offers, etc.).

If you post a photo or video that showcases a more unique personal experience with a business (e.g., your smiling group of friends at the bar, the fly in your soup), we may remove it from the photo gallery for the business, but it still may appear alongside your review if you write one about the company.

Ask the Community

We know that being able to ask and answer questions from the community about a business is extremely valuable, but as they say, with high power comes great responsibility. Here are some things to think about when interacting with other users via questions and answers

Be helpful:

A lot of people will benefit from your questions and answers, so stick to issues that are also relevant to others, do not ask loaded questions or make presumptions, and keep the tone civil and non-argumentative. A little humor is subtle, but if you do not have anything meaningful to add, best not to say anything at all.

Be specific:

Although broad questions and generic answers may get a significant response, they might not provide quality information you are looking for. By adding more context and details into your questions/solutions, you will get more focused information and meaningful conversation. Also, keep your questions limited to the business at hand. Topics like “what is the best restaurant in town” are best discussed in Talk.

Be clear:

If your question is not easy to understand, it is less likely to receive any answers. Ensure your questions have as much detail as possible to get the best possible answers.

Avoid: Answering a question with another question; this detracts from the original question and is not very helpful.

User Profile Guidelines

Do not be shy — use your account profile to let people know who you are and what makes you tick. Users want to read reviews from people they know and trust (not those with patterns that are empty or laced with inappropriate content).

Messaging Guidelines has a handy messaging feature to keep you connected with your fellow users. First off, please do not use this feature to harass other users or send other inappropriate content. Second, user accounts are for personal, non-commercial use only. Business owners should message reviewers using their free Business Owners Account. To do so, we ask that they upload a clear photo of themselves to help personalize their message.

Business Owner Guidelines

Business owners should be getting in on the act, too. Some words of wisdom:

From the Business:

You can tell the people a little something special about your business. Please keep it relevant: do not use this feature to attack your competitors, reviewers, or PanamaOffers, and do not use it to seed keywords or post special offers or promotions — we will remove them if we see them.

Public Comments:

Direct messaging is often the best way to resolve a dispute with an unhappy customer, but business owners can also address issues publicly by posting a public comment. As with direct messaging, we ask that business owners upload a clear photo of themselves to help personalize their message. Do not use public comments to launch personal attacks, advertise, or offer an incentive to change a review.

Video and Photos:

Videos are an excellent way for advertisers to promote themselves on PanamaOffers. Be as creative as you can, but please keep it clean. We are not big fans of imagery showing violence, drug use, nudity, near nudity, or symbolic acts. Also, please do not use your video to disparage other businesses, users, or PanamaOffers; request or solicit reviews from users, or respond to user reviews.

Do not ask for reviews and do not offer to pay for them either:

Please do not ask your customers to review your business on PanamaOffers. Over time, solicited reviews create a bias on your business page — a bias that savvy consumers can smell from a mile away. You should also never offer compensation (discounts and freebies count too) in exchange for reviews.